A company that both builds and runs.

The shape of the company

Apex Digital Group is a technology company in Chattanooga, Tennessee with two lines of work. We build custom web applications, and we run the day-to-day IT that small businesses depend on.

Almost nobody does both. Software shops deliver a finished application and move on, leaving you to find someone else to host it, patch it and fix it at 7am. IT providers keep the lights on but cannot change the software when the business changes — so the process bends around the tool instead of the other way round.

Doing both means the people who wrote your system are the same people who maintain the server it runs on. There is no vendor to escalate to, and no argument about whose fault it is.

How decisions get made

We are not resellers. Nothing we recommend carries a commission, which means the advice is not attached to a catalogue, and we have no reason to steer you toward the expensive answer.

• We say when off-the-shelf software is the better buy — it usually is
• We explain the trade-off, not the product
• You own the code, the data and the domain, and we hand them over on request
• We would rather keep your business by being worth keeping

What we do not do

A short list, because what a firm declines to sell tells you more than what it advertises.

• We do not sell security as a separate product. The things that actually protect a small business are maintenance done consistently, and that belongs inside support rather than priced as an upsell
• We do not build custom software when something you can buy already fits
• We do not use scare tactics, and we do not quote a threat statistic to close a deal
• We do not lock you in — no proprietary formats, no hostage data

Where we work

On site across Chattanooga and North Georgia, and remotely across the United States. Application development and hosting are location-independent; hands-on IT support is not, and we are honest about which is which before you sign anything.